Revenue Intelligence Dashboard
A live KPI dashboard tracking bookings, revenue, campaign spend, and staff utilization—with automated alerts and optimization rules that identify margin leakage and turn data into profitable action.
Client
Platinum Skin Clinic
Service Provided
Analytics & Automation Ops
The Situation
Platinum Skin Clinic was running Google Ads, Facebook Ads, and email campaigns but had no unified view of which channels delivered ROI. They couldn't track cost-per-acquisition by service, staff utilization was guesswork, and revenue data sat disconnected across Square POS, Acuity scheduling, and ad platforms.
1
The Solution
We built a live dashboard in Google Data Studio pulling data from Square (revenue), Acuity (bookings), Google Ads, Facebook Ads, and email platforms. Automated rules triggered alerts when CPA exceeded thresholds, staff utilization dropped below 70%, or high-margin services underperformed—with monthly exportable insights reports.
2
The Result
In 60 days: Identified $1,800/month wasted on low-converting Facebook campaigns (paused and reallocated), discovered laser treatments had 3.2× ROI vs fillers (shifted ad budget accordingly), staff utilization increased from 64% to 81%, and overall profit margin improved by 12%—turning scattered data into clear, actionable profitability decisions.
3
